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Time for Takeoff
Understanding the Value of a Niche Market
Welcome! (1:29)
Jack of All Trades or Master of One? (5:03)
Yes, Niches are Counterintuitive! (3:12)
The 4 Key Benefits of Having a Niche (3:39)
The Special Benefits for New Advisors (1:55)
Finding the Best Niche Market for You
Getting Started (1:50)
Consider Your Own Background and Interests (4:42)
Analyze Your Existing Clients (4:11)
Explore Opportunities in Your Community (0:58)
Examples of Potential Niche Markets
Evaluating Potential Niche Markets
Introduction (0:29)
Needs, Concerns and Challenges (2:18)
Affinity for the Niche (1:17)
Can You Find Them? (0:33)
What is the Opportunity? (1:17)
Putting It All Together (1:24)
Expand Your Expertise
The Importance of Being an Expert (1:40)
Research What They Need (3:24)
Interview Members of Your Niche (2:31)
Join Existing Groups or Organizations (1:29)
Education and Certification Opportunities (1:34)
Your Plan for Staying Current (1:44)
Demonstrate Your Expertise
How Do Your Clients Experience Your Expertise? (1:39)
Defining Your Process for Advising and Serving Your Niche (1:56)
Creating and Providing Niche-specific Tools and Resources (2:33)
Communicating to Clients (1:40)
Market Your Expertise
Speak the Language of Your Clients and Prospective Clients (2:26)
Sharing Stories to Make a Connection (3:23)
How to Promote Niche Market-focused Referrals (3:59)
Selecting and Developing Relationships with Centers of Influence (2:48)
Networking Strategies to Connect with Your Niche Market (1:07)
Hosting Workshops and Seminars (4:27)
Digital Presence (10:26)
Creating an Action Plan
Time to Take Action (1:42)
A Final Thought (1:11)
The Real Last Video (0:34)
The Importance of Being an Expert
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